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金色前哨 | 帮助保护投资者 迪拜监管机构发布虚拟资产营销和广告指南
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迪拜虚拟资产监管机构虚拟资产监管局(VARA)最近宣布了管理数字资产营销和推广的指导方针。根据Khaleej Times的报道，该指导方针反映了监管机构的使命，即提供一个法律框架，在不损害市场安全的前提下带来经济机会。 根据该报告，VARA 指南涵盖“所有形式的外展、沟通和广告，包括信息发布、意识建设、客户参与和/或投资者招揽”。它们还扩展到所有与使用迪拜媒体网站和专门针对迪拜客户的发布渠道的实体进行营销相关的虚拟资产。 该报告补充说:“指南进一步详细说明了迪拜特许vasp(虚拟资产服务提供商)和任何为迪拜市场在传统和新时代媒体渠道定位虚拟资产内容的广告平台的义务，确保事实的准确性，明确表明任何促销意图，并在其回报的担保性质上不存在任何误导。” KARM Legal Consultants 的创始人 Kokila Alagh 在谈到 VARA 的广告指南公告时表示，“法规将大大有助于确保用户在做出决定之前获得所需的信息。” Crypto Oasis 的联合创始人兼首席营销官 Faisal Zaidi 表示，该公告确保数字资产行业的公司采取适当行动，从而帮助保护消费者和投资者。 报告中引用了 YAAP 的创始人 Atul Hegde 的话说，此举“预示着迪拜成为全球顶级加密货币、区块链和元宇宙目的地之一的雄心”。 值得一提的是，今年以来，迪拜在推动加密货币、区块链和元宇宙发展上动作频频。7月份，阿联酋王储Hamdan bin Mohammed发推宣布推出国家元宇宙战略“Dubai Metaverse Strategy”，旨在促进新技术的创新。这是一项旨在在未来五年内创造 40,000 个就业机会并为酋长国经济增加40亿美元的战略。该计划旨在将区块链和元宇宙的公司数量增加五倍。 6月份消息，作为迪拜政府基金Dubai Future Foundation战略合作伙伴，迪拜区块链中心（Dubai Blockchain Center）将为迪拜政府建立一个数字经济工作组，负责制定和监督该地区的数字经济政策，其中元宇宙是该工作组的优先工作之一。据迪拜区块链中心首席执行官 Marwan Al-Zarouni 透露，该机构计划创建一个虚拟平台，其中将进行与监督数字经济技术发展相关工作组即将举行的所有活动。 3月份，阿拉伯联合酋长国总理兼酋长穆罕默德·本·拉希德·阿勒马克图姆宣布了一项关于虚拟资产的新法律，以及建立一个加密货币监管机构。该计划旨在保护投资者和为行业治理“设计亟需的国际标准”。迪拜酋长表示：“批准虚拟资产法和建立迪拜虚拟资产监管局是确立阿联酋在这一领域地位的重要一步，这一步骤旨在帮助该行业发展并保护投资者。” 来源：金色财经 |
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