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佳木斯福彩销售员参加百人百期销售培训班
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为促进电脑福利彩票健康稳步发展，树立龙江福彩的品牌特色。进一步提高佳木斯市福利彩票销售人员的业务技能和营销水平，提升销售人员整体素质，11月23日至11月26日,佳木斯市福彩中心组织全市所辖投注站65名销售人员，参加了由黑龙江省福彩中心举办的为期3天的龙江福彩销售员2010年百人百期第八期培训班。[p=30, 2, center]http://www.zhcw.com/upload/Image/default/5373527064.jpg[/p]0 L# q6 ?+ {% P* c% d7 ]
黑龙江省福彩中心聘请了哈尔滨商业大学金融学院副院长姚凤阁教授围绕《彩票营销原理和销售技巧》、《福彩服务文化与职业化修养》等内容，为我市销售员进行了精彩的讲座。姚教授以福利彩票营销基础知识为铺垫，根据彩票市场动态及销售员的需求，将培训课件分为基础篇、方法篇和经验篇，对福彩体制机制、市场运作、市场管理、营销宣传和实现福彩宗旨等方面做了系统的讲解与分析，从理论到实践，从方法到经验，由浅入深，循序渐进。0 j6 \2 ~$ ]/ T- @; g
姚教授结合自己长期从事福彩销售研究的实践经验和切身体会，运用大量的统计数据及分析图表，引经据典，以新颖的授课内容及互动的教学方式进行讲解和授课，重点对营销原理和销售技巧做了更为系统、透彻的分析和深层次的探讨，与参训人员积极互动，会场气氛十分热烈。整场培训得到了全体参训人员的充分认可和赞誉，专家讲的精彩，学员听的认真，现场讲学互动、热情高涨。) e; g) s% h" P: X1 n) V7 k5 P
此次培训，旨在进一步提高电脑福利彩票销售人员的业务技能和营销水平，打造一支业务精通、会经营的福彩销售员队伍，促进福利彩票健康稳步发展。 |
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