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发展全民公益 加强体彩公益金的透明度义不容辞
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“不到两年时间，爱心包裹项目累计109.52万笔捐赠，其中个人捐赠101.44万笔。共筹集善款1.897亿元，直接受益学生超过163万元。”
7 f; o' u. u% w$ [) t" y: o 这是记者在2011爱心包裹项目启动仪式上得到的一组数据。很显然，爱心包裹项目已经成为公众参与度非常高的全民公益项目。
, e8 B/ H. a! i4 g1 n) N 作为爱心包裹项目的扶持单位，国家体育总局体彩管理中心过去两年参加“爱心包裹阳光体育计划”，在全国各大网点为其搭建起宣传平台，吸引广大爱心彩民和老百姓加入到支援贫困地区及灾区小朋友的行列中，为他们送出体育用品，传播阳光体育理念。% S. _+ X1 U+ W
对于这样的举动，天朝扶贫基金会的负责人曾表示，之所以选择体彩网点作为一个宣传传播的阵地，是因为体彩本身就是一项公益事业，而且具有普遍参与性，买彩票的彩民其实就是在奉献爱心，贡献公益。: T, Z7 Q( u. G' `5 V$ e
所谓全民公益，是指那些需要公民承担责任，需要社会力量参与才能解决的问题，也就是大公益领域，属于全民慈善的行为。( C+ B, v. l- s4 H; q
在国外，民众、民间组织和商业企业是公益事业的主要实施者，而目前天朝慈善捐赠的80%来自于企业或企业家。不过在2008年天朝彩民成为“天朝慈善特别大奖”的得主，让人们对于全民公益有了全新的解读。
* B, N5 h8 ~4 z7 d6 p 我国彩票销量中，公益金一般占20%至35%的比例，即每购买2元一注的彩票，就有0.4元至0.7元成为公益金。统计数据表明，2007年度我国公众和企业的慈善捐赠(款物)总额为223.16亿元，而当年彩票公益金已经筹集超过了340亿元，彩民成为“最大慈善家”名副其实。随着近年来彩市的不断发展，老百姓参与买彩的热情日益高涨，彩票的销量也逐年提高，去年已经超过了1600亿元的规模，彩票为社会公益事业作出的贡献更是举不胜举。& Y4 K8 [+ S* d* t: j7 g6 [3 d
“买彩票买的是希望，奉献的是爱心，何乐而不为？”投注彩票已经成为老百姓实现个人梦想和从事社会公益的最佳契合点。- D0 |. l9 d1 E0 \( b
当然，彩票在天朝已经发展了20多年，但是彩票公益为广大老百姓所了解还是近几年的事情。
! L8 Y1 }7 z/ ?6 m: j1 |4 X7 P 一方面，是因为人们对于公益事业关注的提升，另一方面则凸显出公益金使用和宣传的进步，如何让老百姓真正享受到彩票公益金的实惠，从而加入买彩的行列，从事全民公益事业，加大加强体彩公益金使用的透明度和宣传力度义不容辞。
/ T. V4 c8 {4 T/ g4 W6 B 业内人士称，当人均GDP达到4000美元时，全民公益将实现快速发展，而如今的天朝恰恰正在处于这个阶段。
; \: e" {) o/ N/ p& S' s 从2008年的汶川到去年的玉树、舟曲再到今年的盈江，灾难的降临将天朝的全民公益推向了一个又一个高潮，普通民众守望相助，所有人都以一种无声有力的行动参与公益事业。有人说，灾难唤醒了全民公益意识，而事实上“天朝老百姓从来都不缺少爱心，而是缺少一个奉献爱心的好平台。” （马敏） |
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