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NFT 项目的市场营销之道 让客户成为共创者
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WhoKnows 导读：
营销系列文仍在继续，本文中作者首先指出了 Web3 中客户的角色转变，随后给出了 7 个关于 NFT 项目营销的策略，并进行解读以及详细的方向。是一篇非常实用，对项目方很有参考价值的文章。
毋庸置疑，Web3 和 Web2 的进入市场战略和客户行为都大不相同。Web2 公司在销售和营销团队上大量投资，因为传统营销漏斗的重点集中在创造商机、获取和留存客户。
而在 Web3 中，一种新的企业建设模式已经浮出水面。该模式利用区块链的 NFT 将用户转变为所有者，取代了中心化领导团队；后者通过使用消费者数据和免费的用户生成内容来对产品和服务做出所有决策。这转变了 Web3 企业的营销方式，也转变了客户对其角色的看法。本文的重点将放在特定类型的 Web3 企业，尤其是 NFT 项目。您可以在此处找到 NFT 的详细概述。
那么，NFT 营销是什么样的呢？
我们又可以从 Web2 营销中借鉴哪些实践经验？
在一个每周都有跑路项目、有熊市或出现两者交叉情况的空间中，个人应该如何做好准备并且经得起未来的考验？
简而言之，你要如何打入市场并说服潜在客户将时间、金钱和精力花在你的 NFT 项目上？
我想先给 Web3 领域的新手概述一下过去 40 年互联网和营销的演变。
Web1、Web2 和 Web3 中互联网和营销的演变概述。 |
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