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[table]
: |; h( j3 i( a [$ Z9 u$ e[tr][td]彩票作为一种新型的消费方式，不在乎中奖多少，关键在于得到一份期盼，公益彩票已经成为居民生活娱乐不可或缺的一部分。日前，某彩票网站对彩民购彩习惯进行了一项详细调查，从数据上我们大体可以将天朝的彩民消费群体分为三大类。
+ s( M% Q8 h% h0 _1 f' l! a: C* f* U" c; M
最具潜力彩民
3 j5 C9 \9 u9 Z) E& }: [- S1 z6 V$ b" L
休闲性群体
' `) m$ P, v" u: N: V: ]! E' e- ?
O1 c( B* t2 w4 ` 月收入5000元以上; w/ l0 |9 Z4 v# t1 y2 C/ t) \
; z: Q7 |1 n f' M/ q4 J% p
该群体主要包括企业老总、白领人员。这个群体月收入在5000元以上，以30岁至49岁的中年男子为主，本科以上的比例约占到70%。- _; ]9 M% T/ p; ?: j
+ Y1 s' Q; A& d% X 这类人工作繁忙，购彩主要是实现休闲的目的。但是对公益彩票的娱乐性极其感兴趣，他们喜欢参加一些比较有刺激性娱乐功能的游戏，以缓解工作压力。同时，他们对自身的健康状况比较关注，也认同彩票的公益性，特别是2008年奥运会以来，对于体育健康的投入很有必要，在对待公益彩票的态度上有很积极的转变。+ _+ I! y& j4 h! E) X
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因此，这个群体近几年购买彩票的数量有很大的增长，在消费群体里是未来最“质”优的彩民。1 P$ M" J9 \/ Q3 \. L8 Z
. T5 z2 U9 {% V8 [ 最敢花钱彩民1 o( h: _1 q% H
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娱乐性群体
& o7 T! m# r3 D1 l8 E Z
9 T$ y% j; f1 P 月收入3000元至5000元
2 p. v6 m `5 _0 l" |9 ]% I8 q, v* A
该群体主要是企事业工作人员和个体工商户。月收入平均3000元至5000元，25岁至30岁的青年人居多，大专/本科学历占到60%以上。% |8 S1 a7 ^1 F) E) b8 A; P
! X8 w, [0 _7 ^3 D% u6 |% `( L 这部分人喜欢上网，喜欢体育运动，喜欢电子商务等新型的消费方式，喜欢参与有趣味性、娱乐性的活动，能够接受公益性宣传的氛围。而且年轻喜欢新事物的挑战，不受传统条条框框的制约。收入水平不错，有强烈的支付欲望，除去日常花销后有一定剩余。* K4 U0 s7 P* V" H8 Z, B, ?- t
& X Z( V$ T* z* @8 r) M: k4 d
综合来说，他们是公益彩票的中坚力量，是目前最敢花钱，“质”最优的消费群体。
+ R5 p! a: q# N% j7 `/ y3 X; `: ?2 g" x a
最有目的性彩民3 c- v0 _# _" H; n
4 s5 ~' Q+ K. G h S% _$ J0 R 改善性群体
* g) P: n' `. A' c
2 j! S0 @! q1 B 月收入3000元以下
: n* B' J3 u* k) X4 [/ Y5 C; X( E$ y
该群体主要由服务业、商业等一般职工、农民工、退休人员、下岗工人、自由职业者等构成。月收入在1000元至3000元，年龄层次跨度比较大，从25岁至60岁都有，学历一般都在专科或以下。. u: l- }1 g8 h
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在这部分群体里，“柴米油盐酱醋茶”占去生活的很大一部分，除去维持日常开销后，节余一般都会很少，有一部分人生活水准不高，生活的压力比较大。他们对彩票的公益性并不太了解，有很强的致富心理以改变现在的生活状态，因此在对待购彩的态度上有很大的偏差性，但这部分人在彩民中占有相当大的比例，是“量”最大的彩民群体。
# M0 F; T- D `4 K/ m
* D7 c3 o& }( G+ b3 J& {5 f( m3 s 该彩票频道主编在接受记者采访时说：“以前民间有"有钱人买股票，没钱人买彩票"之说。经过十几年的发展，公益彩票再不是穷人帮穷人的工具，已然成为由中高收入者支撑起来的公益事业。公益体彩整合社会阶层的上游部分来为下游提供公益性的服务，同时帮助和接纳社会下游人群向中上层转变，形成健康良性循环。”[/td][/tr]
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