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“黄色笑脸”风靡全球50年 Mighty Jaxx B. Smiley潮玩收藏品微笑来袭
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2022年8月23日，上海——在风靡全球的潮流品牌Smiley迎来50岁生日之际，屡获殊荣的未来文化公司Mighty Jaxx正式发布B. Smiley（50周年纪念版）收藏品，携手传递乐观主义的精神内核，以微笑的力量，鼓舞人们拥抱更加积极与充满希望的生活方式。 
历经半个世纪，Smiley的标志性黄色笑脸已成为积极影响世界的经典IP形象之一。传奇涂鸦艺术大师André Saraiva特邀为其创作了一个特别版标志，将长期以来一直是品牌象征的黄色笑脸重新塑造成一件前卫艺术品，向这个全球流行文化标志的IP致敬。Smiley以其独特的反主流文化的乐观精神，不断吸引着世界上各个领域的顶尖潮流合作伙伴，在艺术、时尚、电影、音乐、出版与流行文化等方面汇集了众多星光熠熠的知名品牌。Mighty Jaxx始终积极探索潮流文化的多元性，并源源不断地给潮玩藏家带来惊喜的收藏乐趣，这次与潮流经典Smiley展开合作，无疑是品牌在布局全球潮流赛道中的重要里程碑 。 
Mighty Jaxx全新发布的B. Smiley（50周年纪念版）收藏品由André Saraiva与Smiley合作设计，生动还原了B. Smiley的标志性造型。设计灵感来源于涂鸦大师的一贯风格，延续涂鸦里的喷绘艺术，在夹克衫的醒目之处将粉色、黄色和橙色的颜料自由喷溅，营造极具艺术感的视觉冲击力。这件12英寸的高级乙烯基塑像以充满街头感的潮流风格，为藏家带来趣味盎然且诙谐幽默的愉悦感受。 
B. Smiley起源于新加坡，是一名为快乐而生的世界公民，他以积极向上的精神为大家传递无限的快乐能量，其标志性的笑脸形象早已深入人心。尤其在当今社会的生活与工作压力下，B. Smiley时刻提醒着人们在生活中多些微笑，及时珍惜和享受生活的美好！ Mighty Jaxx创始人兼首席执行官欧杰盛（Jackson Aw）表示： “Smiley公司始终向世界各地的人们传播着乐观、积极、友善的正能量精神，经典传承长达50年，其精神不断激励着年轻一代的活动家、艺术家和创作者等群体，着实令人钦佩。我十分荣幸能够与Smiley公司达成此次合作，通过这款B. Smiley潮玩收藏品我们希望向中国的年轻潮玩爱好者表达Mighty Jaxx的潮流态度，希望大家借助微笑蕴含的巨大力量，去迎接积极快乐且富有创造力的生活方式。” Mighty Jaxx B. Smiley（50周年纪念版）收藏品已上线MightyJaxx.com，目前开放预售，零售价为199美元，含国际运费。中国消费者亦可登录Mighty Jaxx 天猫旗舰店，速速预购属于您的微笑能量。 关于Mighty Jaxx Mighty Jaxx成立于2012年，是一个屡获殊荣的综合未来文化平台，通过与全球顶尖的创意人才以及包括Netflix、Formula 1 |
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