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这个受欢迎的鞋类品牌从 NFT 销售中赚了 1.85 亿美元
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根据最新报道，全球鞋业巨头耐克（纽约证券交易所代码：NKE）迄今已通过出售其不可替代代币（NFT）赚取了惊人的 1.85 亿美元。事实证明，对于此类品牌和以消费者为中心的企业来说，不可替代的代币是一个令人兴奋的收入渠道。
以去年 NFT 市场的巨大繁荣为由，一些顶级品牌迅速涉足该领域。这些品牌还认为 NFT 是与客户建立更深层次联系的大好机会。此外，基于区块链的 NFT 是这些品牌避免市场重复的好工具。
除了耐克之外，还有其他流行品牌，如 Dolce & Gabbana (D&G)、古驰、蒂芙尼和阿迪达斯，它们通过出售 NFT 看到了新的收入来源。然而，耐克似乎在所有这些榜单中名列前茅。
除了 NFT，耐克还采取了一些其他大胆的措施。该公司正在将虚拟体验与其标志性品牌权利相结合，以推动其 NFT 销售。此外，它还通过去年 2021 年 12 月收购 NFT 初创公司 RFTKT 来加速其 Web3 战略。
耐克的 NFT 销售数字
根据Dune Analytics 的数据，耐克通过其 NFT 的二级交易积累了价值 13 亿美元的总交易量。它从 NFT 的主要销售中获得了 9300 万美元，同时以特许权使用费的形式产生了另外 9200 万美元。
CloneX 是耐克表现最好的系列之一，产生了 4000 万美元的特许权使用费。表现第二好的是以耐克运动鞋为主题的 NFT 系列 MNLTH，创造了 2500 万美元的收入。
其他产生至少 100 万美元特许权使用费的 Nike NFT 系列包括 Mint Vial、Skin Vail、CryptoKick 等。这表明，耐克收购了 CloneX NFT 系列的创造者 RTFKT，确实证明了对公司的好处。这家 NFT 公司一直支持 Nike 的大部分 NFT 系列，例如 MNLTH、MNLTH2、Mint Vial。
耐克的 NFT 交易价值在 2022 年 4 月达到顶峰，达到 12,776 ETH。然而，最近 2022 年第二季度的市场调整影响了 NFT 交易价值，该交易价值跌至 6,362 ETH。
来源：金色财经 |
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